AI and the Creative Economy in India

Economy-in-India

On November 1, 2025 CPRG hosted a Roundtable Discussion on “AI in the Creative Economy in India”, an official pre-summit dialogue ahead of the India-AI Impact Summit 2026, at the National Stock Exchange, Mumbai. The roundtable brought together filmmakers, creative professionals and other relevant industry representatives to deliberate on how artificial intelligence can be harnessed to advance the future of the creative industries and India’s digital economy.

The session was attended by Mr. Ashish Chauhan, Managing Director and CEO of the National Stock Exchange of India, who remarked that, “Technology has always been the driving force of human progress from controlling fire to agriculture, every innovation has reshaped society around it. What we see today with AI is another such transformative moment. The pace of technological change is now faster than ever, creating new opportunities, new wealth, and entirely new kinds of jobs. The next wave of technology will redefine industries and possibilities at unprecedented speed.”

The session also featured insightful contributions from several speakers who shared perspectives on how AI is reshaping content creation, storytelling and audience engagement, while also highlighting the need for ethical frameworks, creative collaboration and inclusive innovation to ensure the benefits of AI extend across the creative ecosystem. Notable guests among others included, Mr. Neeraj Roy (Founder and CEO, Hungama Digital Media Entertainment Ltd), Ms. Swetha Singh (VidUnit & PunToon Kids), Mr. Vijay Koshy, (President, The Viral Fever) and Mr. Sudeep Lahiri, (Head of Collective Media Networks, Collective Artists Network).

Reflecting on the discussions, Dr. Ramanand, Director, CPRG, stated: “The creative economy stands at a turning point. As AI reshapes art, media, and entertainment, we must ensure it amplifies human imagination rather than replacing it. This roundtable marks an important step in shaping policies that help India harness AI not just for efficiency, but for creativity, culture, and expression.”

The roundtable is part of CPRG’s ‘Future of Society’ initiative, which examines how emerging technologies reshape institutions and everyday life. It also serves as a pre-summit dialogue in the lead-up to the India-AI Impact Summit 2026.

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